I used to *think* I was good at juggling 4 or 5 things at once because when I did, I *felt* like I had accomplished a lot.

But science is proving over and over that that *feeling* of increased accomplishment is nothing more than an ILLUSION.

Juggling is hard work. It FEELS like you have been busy – but once you stop juggling, you’re in the identical state that you were when you started. Juggling doesn’t advance ANYTHING.

But WHY are we so easily able to fool ourselves? We should be SMARTER than that, right?

It turns out that’s partly due to biology and evolution.

Life has taught me to agree with Andy Jenkins (and Science).
You?

I think building a company is the best way to change the world, because it’s the best way to align the interests of a lot of smart people and a lot of partners to build something that’s great and that serves people. You can’t do that if you’re an individual, because it’s just you and there’s no one to align, and you can’t do it if you’re a non-profit, because you have no resources and you’re constantly out trying to raise money instead of generating it and being self-sufficient.

Uh huh. So, companies are better at changing the world than individuals and non-profits, you say, Mr. Zuckerberg? Change the world into what, exactly?? A highly unethical self-serving money-grabbing ecosystem full of "Friends" whose deepest engagement is clicking a little thumbs-up button in between telling each other what they're having for lunch, perhaps?

Thanks to @JonAnston http://twitter.com/JonAston for sharing this.

When we write what we don’t know, we launch ourselves into terra incognita. That’s where the good stuff is.

Well, yes! Terra incognita: that's the territory of the imagination, where fresh new ideas are formed by the mating of "what if" and story, is it not?

Writing only what you know - as the time-honoured advice to new writers would have it - leads inexorably to a career in journalism. And I don't know about you, but that's not a rabbit hole I want to go down.